tricks to increase sales on Instagram; How to increase our sales on Instagram?

The importance of using Instagram to increase online sales

Day by day, Instagram gives updates that help online shops more in online sales, such as the ability to connect to Google, business account, etc. In this article, we will explain what each of them is useful for and how to use them to experience an increase in sales on Instagram. do it

Start your own site

It cannot be denied that the site can have a great impact on your sales. First of all, having a website has a business class and makes your audience trust you more easily. Apart from that, many times customers don’t complete their purchase on Instagram because they either couldn’t find the product they were looking for or they found it but the price and stock of the product is not clear or you responded late and they regretted it. Stop connecting and disconnecting the Internet and VPNs. Having a website solves these problems and allows you to manage orders better. Of course, maintaining a website is both expensive and requires technical knowledge. We suggest using store builders like Vitroe.

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Instagram profile is your showcase

Suppose you are going to open a shop, there is no need to say how important the window is. It can be the first reason why someone enters the shop or not. So be sure to make your profile professional. Instagram profile should be clear and concise. It means to understand who you are with one look? what are you doing what do you sell And why should he choose you among all the similar pages and trust you? What is your way of communication? Don’t forget that part of Instagram SEO and the use of keywords in your field of work takes place in your bio and Instagram profile.

Use videos and reels

The Instagram algorithm prefers video to photos, especially Reels! Then use rails and video stories to attract more attention. According to the manager of Instagram; If the first 3 seconds of your reel is seen, the probability of it becoming viral is high, because someone who was interested in the first 3 seconds and watched it will probably see the rest. Rails has the most impact for attracting more target audiences, which increases sales on Instagram.

Collaborate with influencers

One of the most important and effective strategies to increase sales on Instagram is cooperation with influencers. In this style of Instagram advertising, the influencer advertises your product and page, and since the influencer’s followers trust him, they also trust you. They do and buy from you. Be careful with which influencer you work with and find someone whose field of work is close to yours. For example, if your Instagram business is in the field of clothing, cooperation with a fashion blogger can be a good option.

Update your highlights

First of all, having a highlight makes your page look neat and the audience can quickly reach the desired product without having to search the entire page to find the desired product. If selling on Instagram is important to you, try to update your highlights.

Have a content calendar

Having a content calendar plays a significant role in increasing sales on Instagram. First, Instagram recognizes you as an active account that publishes content regularly, and your audience gets used to seeing new content from you every two days, which encourages them to buy from you.

Activate the Instagram business account

If you are the owner of a business on Instagram, you are no longer considered a normal user for Instagram, so you must change your user account to a business account and select its special category. For example, the Shopping and Retail category can be suitable for you. By doing this, you send a message that the purpose of this account is to sell on Instagram.

Take your product photography seriously

Consider that your customers are going to buy from you with a photo, so it is very important that the photos of your products are clear and taken from several different angles so that your customers know exactly what product they are going to get. Try to make the photos as similar to the product as possible and do not use too much editing. If your product is exactly the same as the picture you post, it will make customers satisfied and ultimately increase your sales on Instagram.

Interact with your audience

Interacting with the audience does not only mean that you answer their comments and direct messages, but you should do everything that causes more interaction. For example, ask your audience to interact with your content and share it with the people around them, take surveys, etc. You can even consider small prizes for this so that your audience will find the motivation to do it.

Connect your Instagram to Google

You probably didn’t know that with a simple move that doesn’t take you more than a few seconds, you can make your posts appear in Google search results. Just use the Alt text option whenever you post, which is located in the advanced settings section. Be careful, you have a character limit for writing in this section, so you must write very relevant, accurate and direct about your product, because Instagram SEO is somewhat similar. Google SEO For example; H&M brand crimson wool scarf. In addition, having a website will help you to be seen better in Google and have a new sales channel that will bring you more customers. Test building a store site for free right now.

Write captions professionally

Now that we are talking about Instagram SEO, we must also talk about Instagram captioning. Captions of posts and rails are one of the best places to observe SEO and thus be seen more. Using relevant keywords and repeating as much as they are accurate and direct can help you a lot and lead to an increase in sales on Instagram. When writing the caption, be careful to mention the features and capabilities of the product. For example, a transparent canvas waterproof folding umbrella.

conclusion

In order to experience an increase in sales on Instagram, you must have a proper Instagram sales strategy. That is, create attractive and creative content, and have effective Instagram ads. Instagram SEO is also very important, because it makes your posts more visible and attract more target audience. don’t forget Your store site Build it, it helps to sell more and more efficiently and it also causes branding. Using these tricks, you can grow your Instagram business and increase your sales.