Comparison of Snap & Topic Snapson Travel Service; New Land of Internet Taxi Competition

With the purchase of Topsi by Golnerg and the hotter of the Internet taxi market in Iran, Snap and Topsi, the Snap and Topsi, are always trying to gain more market share by providing new and affordable services. “Journey Journey” is the latest innovation of the two companies, each with its own approach and model. The following is a comparison of the Snap and Topic Joint Travel Service, and then analyzes its impact on the competition of these two platforms.

With Tepsi -fellow officer; Starting earlier and attracting market share

Start earlier

In January, Tepsi introduced his shared travel service called “Baishafar Topsey”; A service that was operational before Snap, which was able to attract some of the price -sensitive users. According to Tepsi, the service is active in the cities of Tehran and Karaj and is expected to expand to other cities in the future as well.

Financial benefits and attractive incentives

• Discount for passengers: The use of “Bahsafar” is cheaper of up to 5 % cheaper than Tepsi’s ordinary trip. In addition, Tepsi has announced the first trip to encourage most users, and in the short term, the service has been able to reach 6,000 trips.
• Higher income for drivers: The Topsi ambassadors who accept the request of the Battalion Travel will have 5 % more than regular trips. As such, drivers’ motivation to accommodate shared trips increases and part of the driver’s possible shortage or discontent is reduced.

Rules and restrictions

• Lower loads and not accompany: According to the rules of “Battalion Topsey”, passengers should not carry extra burden and every passenger will travel without a journey.
• Active hours: The Tepsi Joint Travel Service is currently active from 9am to 6pm.
• Waiting for: Tepsi will look for a traveler and ambassador for each shared journey. The ambassador is waiting for 5 minutes. If the ambassador or traveler is not found, Tepsi will give a 5 % discount for a classic trip.
• Expansion in Tehran and Karaj: Given the high population and heavy traffic in these two cities, it seems that their choice to start a communal service seems to be a clever decision to measure both users and drivers’ satisfaction and increase the chance of success.

The attractive financial advantages and the proper timing of the service provided Tepsi at the outset that it could draw some of the users looking for a cheaper service. Although this initiative is aimed at raising the market share, it will depend on how Topsi’s operational performance and feedback.

Snap’s entry into the field; Launching a joint service from March 5

Just shortly after the announcement of the Topsey Basrafar service, Snap unveiled its joint travel service on March 5. The service is currently being tested in Tehran and Karaj and has a prospect of development to other cities.

Key goals and features

• Reduce cost and adaptation to the environment: Snap’s main idea in designing a shared travel is just like Tepsi, reducing the number of single -seater cars and providing a more economical trip. According to Snap, the cost of a shared travel will be cheaper than 2 % to 5 % compared to normal travel.
• Searching for a traveler with the same origin and destination: After entering the origin and destination, users can hit the “shared journey” option. The system is automatically looking for another driver and passenger to match their routes.
• How to calculate the fare: First, a minimal and maximum interval is shown to the passenger, and with the second passenger board, the final cost is determined. This method can create relative transparency for the user; But the discount percentage that Tepsi has announced is higher and may be more attractive for users who decide only on price.

Rules and restrictions

• Capacity and Failure: Snap emphasizes that passengers cannot accompany the number of passengers (two passenger users) in the communal service.
• Failure to stop and change the destination: Options such as “Stop on Travel” and “Destination Change” are inactive in the subscription service.
• Waiting time: For each passenger, only 5 minutes of waiting time is set and if the passenger fails or does not comply with the corporate travel conditions, the driver will be allowed to cancel the trip and continue the route with the other passenger.

A brief comparison between Topsey and Snapshot’s shared journey

1. Supply time and initiative

• • Tepsi unveiled his service more than a month earlier and reached 6,000 trips in the first month. This prefrontal move can lead to an increase in the share of the Topsi market in the short term.
  • Snap offered a service of March 6, thanks to the wide fleet and high market share, it quickly operated its idea.

2. Discount percentage

• • Topsi: Up to 5 % cheaper than ordinary trip + First first trip.
  • Snap: between 2 and 5 percent cheaper than normal service.

1. Drivers’ incentive

• • Topsi: 2 % more fare for drivers in the service.
  • Snap: It has not officially announced a specific number, but an increase in the number of passengers on a trip can raise the driver’s income.

1. Rules and restrictions

• • Both services emphasize the lack of companionship; But Tepsi states that there will be only one passenger in the car in each part of the trip.
  • Snap has announced a stopping or destination restriction and has set a 5 -minute waiting time.
  • Tepsi has taken an hourly restriction (9am to 6pm); Snap has not yet announced such a restriction.

A brief comparison between Topsey and Snapshot’s shared journey

“Shared Travel” New Land of Internet Taxi Competition

1. Pay attention to market sensitivity to price

A large part of Internet taxi users in Iran are people whose main priority is lower. By comparing the Snap and Tapis Communication Service, we find that providing a joint service with tangible discounts directly helps to attract and loyal this part of the users.

2. Competition over sustainable development and social responsibility

Both companies refer to the reduction of traffic and air pollution as the benefits of shared travel. If this model of travel is welcomed in the long run, it can affect the number of single -board cars and create a better place for them with government agencies and municipalities.

1. Drivers’ incentives

In the competition between internet taxis, the driver’s recruitment and maintenance is crucial. If a company can provide a more attractive income model for drivers, it will probably face less shortage at Peak Time.

1. Expansion to other cities

Both services are offered in Tehran and Karaj, and if welcomed, it is likely to be expanded to other cities. This could create a new market for these types of trips and make the competition scene wider at the national level.

Competition of giants and benefits to people

Tepsi’s arrival into the shared travel arena, some time earlier than Snap, shows its offensive approach to increasing market share and attracting priced users. A 5 % increase in drivers fare and a 5 % discount to users in the service of the service is one of the main competitive advantages. In contrast, Snap also tries to maintain its position as the top smart transport platform by estimating 2 % to 5 % discount and specific rules for communal travel management. This is part of Topsi’s and Snap’s competition, a competition that has spent sensitive days in the food story.

But beyond the price competition, the most important thing is which company can provide a better user experience for both passengers and drivers. Finally, each of these services can gain users’ trust and reduce costs, provide more comfort and security, the final winner of the competition.

Of course, the main winner of this competition is the people who benefit from these services. If it were not for the free competition market, perhaps none of these companies would have provided such a service. Which service do you choose after comparing the Snap and Topi Joint Travel Service?