Google Ads is one of the best advertising tools not only in Iran but also in the whole world, and with its many features, it has attracted the attention of its audience. If you are the owner of a small or large business, it is suggested that you take ads on Google Ads seriously to attract the attention of users and improve their awareness of your brand. By using Google Ads, you can focus on your advertising goals and get closer to the target audience of your business. In this article, we want to guide you on how to advertise in Google Ads and how to use it. Be with us.
What are Google Ads ads?
Probably for you, who have just become familiar with Google Ads, the question is what is Google Ads advertising and how does it help your business? In this connection, it should be said that Google Ads or Google AdWords is one of Google’s advertising systems in which advertisers expose themselves and their advertisements to target users by using various Google sites and tools. In one of the common methods, the advertiser can enter the desired phrases or keywords into Google AdWords so that those who search for these phrases will be shown ads, although doing this is not free and the advertiser must pay for each click. It receives from users, pay its cost to Google.
Are Google Ads ads effective?
If Google Ads ads Managed effectively and correctly, it can be very effective and productive and will greatly help your business to be seen. To achieve these effective advertisements, the following points should be considered:
- Correct choice of keywords and phrases
- Set the correct cost for words
- Correct settings for correct targeting of intended users
- Inserting attractive and effective ads
- Proper transfer of users to site pages
- The right policy on the site to attract audiences
- and…
Adhering to all the above items is necessary for advertising in Google Ads, and if any of these items are not followed, the ads cannot be effective and cost-effective. According to statistics, about 63% of Google users click on these ads, and the click conversion rate of Google Ads is about 35% higher than organic search. According to these statistics, we can conclude that advertising in Google Ads can be highly profitable for your business.
The cost of advertising in Google AdWords and how to calculate it
Regarding the cost of advertising in Google Ads, you should know that creating a Google AdWords account is free and you will not pay for displaying ads in Google, but you will be charged for each click on the ads. The cost of each click on keywords is different for different businesses and according to the amount offered by competitors, the cost of clicking on each keyword is determined.
Therefore, the higher your competitor bids, the less likely you are to win the auction and you must bid higher than your competitor to win the auction.
How to advertise in Google Ads
To advertise in Google Ads, you need to learn how to work with the Google AdWords system, and after learning how to work with the system, you need to create an AdWords account. After creating an account and Buying a dedicated Google Ads accountYou can top up your account and advertise. If you are not familiar with the steps of advertising in Google Ads or you do not have the opportunity to do this, it is possible for you to outsource your Google ads management.
What is a Google advertising campaign?
An issue related to advertising in Google Ads is creating an advertising campaign, and any business that wants to do Google advertising must launch an advertising campaign. The advertising campaign includes several advertising groups with different keywords, and in creating the campaign, one should pay attention to things such as the purpose of marketing, the target audience, the type of advertising, etc. in order to achieve the necessary results. In this campaign, the advertiser can create all kinds of advertisements and by using these advertisements, achieve various goals such as increasing site traffic, increasing sales, branding, etc.
The types of Google Ads advertising campaigns are:
- Search ads: In the search advertising campaign, users search for a keyword in Google and see the intended advertisement. This type of ad is displayed with the sponsored tag.
- Display ads: In the display advertising campaign, image and video ads are shown to users through partner websites, partner applications, etc.
- Shopping ads: In the shopping advertising campaign, the product is advertised physically, although this method is not available for Iranian users due to sanctions.
In addition to the above, other advertising campaigns include:
- Video ads
- Application advertising
- Discover ads
- Local service advertising
- Maximum performance advertising
- Smart advertising
Which businesses are Google AdWords ads suitable for?
Different businesses can benefit from Google Ads ads, including:
- Small to medium businesses
- E-commerce businesses
- Local businesses
- Very big businesses and brands
- Service businesses
- International business
- and…
Rules related to purchasing and charging Google Ads account
In connection with Google Ads ads, you need to know about the rules of buying and charging your Google Ads account. You can create a dedicated Google Ads account that you can buy directly and indirectly. To buy a Google Ads account directly, you must go to the Google Ads website and provide your personal and business information. Then by creating an account and Recharge Google Ads account You will be able to advertise yourself.
In the indirect method, you can also get an account from reputable companies. These companies, like Famin Ads, have the necessary experience and skills and can purchase and manage the account for you. By purchasing a Google Ads account from Famin Ads, your account will be recharged and you will have instant access to your account, and you can also benefit from support and consulting services whenever you need. In addition, if you entrust the purchase of your Google Ads account to Famin Ads, you will not need an international card.
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