Pantone named its color of the year 2025 – 1404 mocha mouse has chosen A color selected for the first time from the brown family and reminiscent of chocolate and cocoa. This color, which is similar to Nescafe, has been among the most popular in recent seasons in different ranges.
Like every year, Pantone company has chosen the color of the new year and this time it has chosen a warm and friendly color. A color that has classic luxury at the same time, can be considered a symbol of stability and confidence, and due to its closeness to the soil, it gives the audience a sense of the earth and the environment.
Mocha Mousse is the first choice from the brown family in the 25-year history of Pantone’s Colors of the Year and symbolizes the desire for harmony, well-being and the simple pleasures of life. Mocha Mousse depicts the charm of chocolate, cocoa and coffee and evokes a sense of comfort and pleasure.
Pantone has announced that this color seeks to create a deeper connection with nature and the search for peace in a world that has become increasingly digital and stressful. Lori Pressman, Vice President of Pantone Institute, emphasized that this color is a reflection of the global need for peace, harmony and sharing of simple pleasures.
Some designers consider this color reminiscent of the 90s fashion and the atmosphere of coffee shops at that time.
The color of 2025 is more than a simple color choice, it symbolizes the need for comfort and effortless luxury. In a world that needs connection with nature and simple pleasures more than ever, Mocha Mouse depicts beauty, harmony and tenderness.
It is good to know that every year Pantone predicts what will happen in the design process by choosing a color that reflects the culture through the language of color. Chosen by an international team, the color of the year draws on a vast amount of consumer data in the fashion, design, culinary and automotive industries.
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