If you are interested in authentic and ancient Iranian customs, traditions and rituals, you will undoubtedly welcome Darsa’s new campaign called “Zar”. Darsa design department with its new collection and inspired by this beautiful and mysterious ritual of southern Iran, have succeeded in designing and creating unique products.
In fact, since there are different winds in the south of Iran and each of them chooses a compound for themselves, there have been many ceremonies in this field, one of the most common of which is called Zar. The holding of this ceremony, which is accompanied by a combination of dance, music and ritual movements, leads to the taming of the winds and ultimately to the healing and relaxation of the person whose body the wind had chosen.
Darsa, as an authentic Iranian brand, draws inspiration from the ancient rituals and heritage of this country to introduce some products and hold its campaigns. point of view Darsa We can also see it in campaigns such as “Bazm Dal” and “Drekht Noor”. In the Bezam Dal campaign, which was held in the early days of spring 1403, Darsa well introduced the Iranian Nowruz customs in its own style on all online and offline platforms. Also, the Noor Tree campaign was implemented based on the authentic Iranian culture at the same time as Yalda in 1402.
The roots of the Zar ceremony
One of the original and old ceremonies held by the people of southern Iran is the Zar ceremony. The people of the south have always believed that the winds of the south, which live in the coasts, deserts and ruins, penetrate into the body and use it as their compound to conquer and make people sick. Zar ceremony is also held to tame these winds and fulfill their wishes.
It is interesting to know that, similar to this ritual, it has been observed in some other ancient countries. Also, in many local legends of Iran, Zar is mentioned as an inauspicious wind that causes people to get sick.
Introduction of Zar ceremony in the south of Iran
Zar is one of the most dangerous and common winds in the south of the country, which can penetrate the human body and make him sick and incapacitated. When Baba Zar or Mama Zar are sure that a person is infected with this disease, they wash his body well and take him to Kapri Khali for seven days to start the rituals related to it.
A woman who is from Hawa, the day before this ceremony, knocks on each door with a bamboo to invite the rest of the Hawa people to participate in the Zar ceremony. Of course, most of the people who are invited to this ceremony are young girls with soft movements and beautiful voices who sing along with men.
The zar ceremony may last seven days, but during this time no one should leave the assembly. This ritual gradually escalates, so that the patient begins to tremble and progresses to the point where his head shakes violently. On the other hand, these vibrations are transmitted to other people present in the ceremony, and in the meantime, the sound of singing and music increases. Mama Zar or Baba Zar asks “Wind” the reason for infecting the sick person, and Bad also tells the reason and his request so that his wish is answered and he rests. This wind has made peace with its composition and will be with him for the rest of his life.
Zar Darsa campaign and products of this brand
by holding Zar Darsa campaignThis brand has taken an important step in preserving ancient Iranian rituals and cultures. In this campaign, indigenous models with local southern clothing well display Darsa products in the modern world of fashion, which contrast shows an attractive effect of this campaign. On the other hand, the documentary photographer, Morteza Nik Nohad, has also registered cooperation with Darsa brand in the field of fashion and documentary in his portfolio.
In the design of Dostanzar products in two fashion and jewelry lines, there are visible details that are inspired by the culture and climate of southern Iran. For example, in the women’s bags of Story Zar, Swarovski crystals are observed, which reminds of the shining of the stars in the night sky of this valley.
It is also important that Darsa is the only Iranian fashion and lifestyle brand in the Middle East that officially cooperates with Swarovski.
The presence of “Dastezar” is also a new approach to the design of Darsa. Because the soft forms are placed next to the sharp ones to represent the eroded form of the rocks of the Star Valley and to be placed on the bag in two ways.
Also, the men’s products of this collection also show an effect of the front view of the lanyards of this line.
purchase Darsa products; An important step in preserving authentic Iranian rituals
Since the Iranian brand Darsa emphasizes the details of product design and inspiration from old Iranian culture and rituals, by purchasing these products, you can take an important step in preserving Iranian customs and introducing them to other countries while using accessories of Iranian origin. Take the world too.
The designs of this brand always display authentic and ancient Iranian elements in a modern and attractive way. Also, this brand, as the first and only Iranian brand, has editorial photography, which deals with a new concept called fashion-documentary.
To get additional information and buy Darsa products in Zar campaign, go to Dersa website And visit the Instagram page of this brand and see and read additional information there.
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